Learn how to comply and succeed with the Baji affiliate rules
Affiliate programs succeed when partners follow clear, fair and enforceable standards. This guide explains the essential principles that govern participation, common promotional practices that are allowed, and explicit actions that lead to warnings or termination. Whether you are a seasoned affiliate or new to referral marketing, understanding these expectations will help you build reliable income streams while protecting both your account and the brand integrity of the merchant.
Registration and eligibility: To join the program you must complete an accurate application and verify identity as required. Affiliates must be at least 18 years old and comply with the laws of their country. Applications that contain false information, or that attempt to bypass screening (for example by using fake or disposable emails, fabricated company details, or masked traffic sources) will be rejected or closed. Affiliates representing a company must supply correct business registration and tax information when requested.
Accepted promotional methods: Affiliates may use websites, blogs, newsletters, social media accounts, and legitimate paid advertising provided it is clearly identified and not misleading. Content should present the product or service honestly, without exaggeration or fabricated testimonials. If paid search is allowed, brand bidding and the use of trademarked terms may be restricted — always check the partner portal for current guidance before launching campaigns. Email marketing must follow anti-spam rules and require explicit opt-in from recipients.
Creative assets and trademarks: Use only the approved creative assets, banners, logos, and product descriptions supplied in the affiliate portal. When using brand assets, follow the usage guidelines exactly: do not alter logos in a way that misrepresents their appearance, and avoid combining trademarks with misleading claims. If you create your own promotional materials that mention warranties or guarantees, ensure they are accurate and supported by the merchant’s policies.
Prohibited activities: To maintain program quality, several practices are strictly disallowed. These typically include: generating fraudulent leads, using incentivized or reward-based schemes that violate program terms, cookie stuffing, generating clicks with bots or automated scripts, cloaking or redirecting users to hide the true destination, misrepresenting the merchant’s offers, and scraping or republishing copyrighted content without permission. Affiliates may not engage in illegal activity, promote discriminatory or adult content where prohibited, or advertise on sites that facilitate fraud, piracy or malware distribution.
Traffic sources and transparency: Affiliates must declare their primary traffic sources and supply landing page URLs upon request. If promotions target users in jurisdictions with specific consumer protections (such as the EU or US), affiliates must ensure promotional messaging complies with local rules, including offering transparent pricing and refund information if the merchant provides it. Failure to disclose paid placements or to mislead users about the relationship between the affiliate and the merchant is grounds for account review.
Commissions, holds and chargebacks: Commissions are paid according to the schedule and terms defined in the affiliate agreement. Commissions may be withheld if leads or sales are under review for fraud, or if customers request refunds and chargebacks. Affiliates are advised to monitor conversion ratios and avoid practices that lead to high return rates. When disputes arise over attribution or lead validity, the merchant’s tracking and verification systems will be used to determine eligibility for payment.
Tracking, cookies and attribution windows: The tracking system relies on cookies, tracking pixels, or server-to-server conversions. Cookie durations and attribution windows vary by campaign and are specified per offer. Affiliates should test tracking paths after implementing links to ensure conversions are recorded correctly. Do not attempt to manipulate tracking parameters or to artificially extend attribution windows. When using link shortening or redirection services, ensure they do not strip essential tracking parameters.
Data protection and privacy: Affiliates often collect and process user data. You must comply with applicable privacy laws (for example GDPR, CCPA) and with the merchant’s privacy policies. When required, obtain consent for data collection and provide clear opt-out mechanisms. Avoid sharing consumer data with third parties unless expressly permitted in writing. Security lapses that result in exposed customer information can lead to immediate termination and potential legal consequences.
Fraud detection and enforcement: Merchants deploy automated and manual review systems to identify suspicious activity. Typical red flags include sudden spikes in conversions from a single source, high refund or chargeback ratios, multiple accounts linked to the same payment method, and patterns consistent with bot traffic. When suspicious activity is detected, commissions may be placed on hold while investigations proceed. Serious violations will result in immediate suspension and possible legal action.
Termination and appeals: Affiliates may be suspended or terminated for repeated violations or a single egregious breach. Prior to termination, many programs issue warnings and give affiliates a chance to correct their behavior. If you believe a termination is unjust, follow the appeals process described in the partner agreement. Maintain records of communications, traffic reports and campaign settings to support your appeal.
Reporting and communication: Use the reporting tools provided in the partner portal to monitor performance. Regular communication with affiliate managers helps resolve tracking issues, clarify permitted tactics, and gain access to exclusive offers. If you plan to run a high-volume campaign or use a novel traffic source, notify your affiliate manager in advance to confirm compliance and avoid inadvertent violations.
Best practices for long-term success: Focus on building organic, high-quality traffic and trust with your audience. Create original content that educates potential customers rather than aggressive hard-sell messaging. Test landing pages and creatives, track conversion funnels, and optimize for user experience. Maintain accurate bookkeeping of earnings and taxes, and invest time in understanding regulatory requirements in your target markets. Partnerships grounded in transparency and quality deliver sustainable revenue for both affiliates and merchants.
Conclusion: Clear expectations and mutual respect make affiliate partnerships productive. By following the program rules, protecting user privacy, avoiding prohibited tactics, and maintaining open communication with program managers, affiliates can reduce risk and increase earnings. Treat compliance as an integral part of your marketing strategy — it protects your account, preserves your reputation, and ensures a stable, long-lasting source of referral revenue.
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